Pricing
Pricing for operator attention, not agency theater.
The model is simple. If the problem is real and the fit is right, we choose the lightest structure that can still create serious movement.
Signal Reset
For teams that need the message, offer, and growth priorities corrected before execution gets more expensive.
Best fit
Best when the company has traction, but the story and GTM decisions are still muddy.
Embedded 50/Fifty
For companies that need the operator and the execution engine running together every week.
Best fit
Best when there is urgency, some internal capacity, and a real need for weekly strategic control.
Selective Buildout
For complex launches, fundraising moments, multi-brand systems, or special situations where off-the-shelf retainers are the wrong shape.
Best fit
Best when the stakes are unusual and the engagement needs custom structure.
Included
Enough structure to qualify fast, enough flexibility to stay honest.
| What you get | Signal Reset | Embedded | Selective |
|---|---|---|---|
| Senior operator attention | High | High | High |
| Audit and diagnosis | Included | Included | Included |
| Message and positioning work | Included | Included | Included |
| Weekly working rhythm | Limited | Included | Custom |
| Hands-on execution oversight | Advisory | Included | Custom |
| Agent-driven production layer | Light | Included | Custom |
| Custom deal structure | No | Rare | Possible |
FAQ
The questions founders usually ask before they apply.
Because the value is in decision quality and leverage, not in pretending every founder problem maps to the same stack of line items. We keep pricing simple enough to qualify quickly and specific enough to avoid surprises.
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