One human principal.Tools that help him move faster.

AI in the workflow

Named tools. Human sign-off.

Software with scopes and credit lines — not employees, not a nine-agent firm. Austin reviews and signs off on everything that ships.

• Fiddy

  Delivery & engagement ops

  Tracks every engagement against its committed cadence and surfaces slippage before a client would notice it.

• Gauge

  Research & market intelligence

  Loads the category, competitor, and buyer context before a strategy session starts, so the room argues about decisions rather than facts.

• Dash

  Editorial & content systems

  Turns an approved position into language, then holds voice and tone consistent across every artifact that ships.

• Vector

  Go-to-market sequencing

  Models the launch order — what ships first, what waits, and which channel has earned the next dollar.

• Carlyle

  Performance marketing

  Designs and runs the paid experiment queue so every test resolves into a decision instead of another dashboard.

• Ledger

  Financial modeling

  Builds and stress-tests the numbers behind an engagement, including the models a client takes into a raise.

• Forge

  Agent orchestration

  Maintains the orchestration layer the rest of the roster runs on — the brief queue, the handoffs, the audit trail.

• Rivet

  Product & build

  Takes a signed-off brief to a running artifact — pages, prototypes, integrations — for senior review before it ships.

• Wrench

  Infrastructure & security

  Keeps the delivery pipeline boringly reliable and holds the line on access, data handling, and client security posture.