50/Fifty eraHigh-stakes hardware / public safety

Qwake.Tech

Outcome

Active engagement. Go-to-market rebuilt around the real product.

Operator

Lead operator, 50/Fifty Growth engagement

Era

50/Fifty era

The problem

Where the work actually began.

A product with profound stakes — firefighter vision systems — that had been pitched as a feature set rather than a position. The market understood the tech; it did not yet understand what it was buying.

Positioning rebuilt around the outcome, not the spec.

Go-to-market narrative that matched the gravity of the use case.

Sales and investor story aligned under one system.

Executional cadence tuned for a small, high-stakes team.

Agent · Research & market intelligence

DASH

Dash

Agent · Editorial & content systems

VECTOR

Vector

Agent · Go-to-market sequencing

CARLYLE

Carlyle

Agent · Performance marketing

One human principal, plus the AI agents credited above. The roster lives at /team

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